UPN: to the north

Motion Branding & Applications for Education

We aim high, always to the north. A new vision for a renewed educational institution, the university of the nort: UPN was ready to compete. We were aproached to give the illusion of life to the new visual identity that reflects who is the university as an ever-evolving institution.

The first step was to define the visual concept that would be the foundation of the video. Eventually, a simple concept was chosen: What if we go north? If the rebranding is aming to the north, why don't we go with them?

The result was a bold and dynamic video with emphasis on upward movements, that expresses everything the rebranding has to give.